ORGULLOSAMENTE NAYARITA
Welcome to Salsa Huichol, Mexico’s favorite hot sauce since 1949.
From the Nayarit region, we keep Don Roberto’s legendary recipe alive, producing more than 100,000 bottles per day. Our commitment to quality is reflected at every stage, preserving with dedication the family essence.
We aspire to be the favorite hot sauce in Mexican homes and expand our international presence. Salsa Huichol, where every drop tells a story of tradition and authenticity .
#EnsalzaLoMexicano.
THE SPICE OF BEING MEXICAN:
Taste at least 3 of the 5 sauces.
Add Las Botanas sauce to the chips.
Don't be afraid of habanero peppers.
Take your Salsa huichol hot sauce everywhere you go.
Adding Salsa Huichol Negra to your micheladas.
We have the coolest community, we love sharing the best moments at every Mexican family's table. Thanks to your preference for over 70 years, we have grown and improved each of the 5 flavors of Salsa Huichol.
PORQUE LO SALSA DE SER MEXICANO
LLEGA A CUALQUIER PARTE DEL MUNDO.
THE $40 MEXICAN
PESOS STORY
In 1949, Don Cayetano passed down the salsa recipe to his son, Don Roberto López. He decided to use the recipe and start with a capital of just $40 mexican pesos, buying 5 kilograms of cascabel chili, a corn grinder, and a manual capper. With these, he produced the first 40 bottles of sauce to begin selling them by bicycle, traversing the streets of Nayarit, thus founding the beginning of a successful Mexican company.
1949
Sales begin.
1955
Leader in the state of Nayarit.
1960
Commercializes throughout the North Pacific region.
1970
Daily production increases to 800 crates.
1972
Introduction of mechanized processes.
1979
Exportation begins.
1988
Switches to plastic packaging, pioneering in the northeast.
1993
Reengineering of salsa production.
1996
Launches new sachet packaging.
2005
Land purchased in Xalisco.
2007
Company relocation to the Xalisco plant.
2008
Production increases to 5000 cases.
2009
Salsa is marketed in the southern region of the country.
2013
Introduces Huichol Habanero Salsa to the market.
2014
Purchase of solar panels.
